“The Beauty and the Beast”, which stars [Emma Watson] in the main role, has already breaken its first record, months before the film hits cinemas.

The film’s first full trailer, which was released last Monday, had incredible 127.6 million views in the first 24 hours, with 27 million of those views coming from Emma’s page on Facebook. That record was previously held by the trailer for “Fifty Shades Darker”, which was viewed 114 million times followed by “Star Wars: The Force Awakens”, which scored 112 million views.

Before that, the record-holder was Star Wars: The Force Awakens, which scored 112 million views in its first day. The figure of 127.6 million represents global views for the Beauty and the Beast trailer, but does not include China. Back in May, the teaser trailer for the film was viewed 91.8 million times, which surpassed the record-setting 88 million views for the teaser trailer of Star Wars: The Force Awakens.

Haven’t seen the trailer yet? Check it below:

Furthermore, the hashtag #BeautyandTheBeast became the leading worldwide trend on Twitter and the trailer jumped to the top of YouTube’s trending video page

“The Beauty and the Beast” hits the cinema on March 2017. It stars Emma Watson as Belle, Dan Stevens (Downton Abbey) as the beast, Luke Evans (The Hobbit) is Gaston, and Josh Gad (Frozen) Gaston’s best friend, Le Fou and Emma Thompson (Harry Potter) as Mrs. Potts.