Less than 50 days to the world premiere of Disney’s classic adaptation, the studio keeps intensifying the merchandising. Today, 26, twelve new individual posters were released, each featuring a character.

Directed by Bill Condon, Beauty and the Beast stars Emma Watson and Dan Stevens. Emma Thompson, who played Sibila Trelawney on the big screen is also a part of the cast. The soundtrack was made by Alan Menken, who was also responsible for the music of the original animated movie and classics such as The Little Mermaid and Aladdin. The premiere is on March 17.

News translated by Beatriz Souza